Retail Revival:
Digital PR Programme

Supporting businesses to plan, manage and run their own PR.

Our 12-month digital programme gives you all the help, skills and tools you need to gain publicity.

With easy-to-use PR software, powerful tools, comprehensive masterclasses, support and advice, JournoLink packs everything you need into a PR toolkit to equip your business to run successful PR campaigns easily and affordably.

Throughout this programme you will be able to:

✓ Access all of the tools you need to run your own PR campaigns.

✓ Write and distribute your first press release.

✓ Learn how to use PR to continually grow your business.

✓ Develop the skills to identify which stories make good press releases.

✓ Build, execute and optimise an effective PR plan to obtain media coverage.

✓ Respond in real-time to journalists who are looking for stories like yours.

✓ Build and manage a customised digital press room.

--- Course content ---

• Getting started with PR: learning the basics, understanding what PR is and what results it should bring for a business

• Finding the right story: learning how to find angles and stories that will resonate with the media, as well as understanding how to tie stories in with current news affairs

• Writing a press release: choosing a headline, writing a press release, using tone and content that will engage the media, and how to select a media audience

• Building relationships with journalists: how to engage with journalists who are interested in the business and develop communications with specific media outlets

• Getting the timing right: discovering how to time press releases and media communications to get the greatest impact

• Crafting the perfect PR plan: how to create an ongoing PR strategy and how to understand PR analytics to make continual improvements

You'll also get:

• Full access to JournoLink's powerful PR software.

• Monthly invitations to live webinars covering frequently asked questions and common PR issues.

• Exclusive invitations to online events as they happen.